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Identify your web metrics: a quick exercise

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Identify your key business driving metrics

The easiest way to identify a simple web metric is ask yourself what you want visitors to your website to do.

More than likely if you are selling a product your ultimate goal is that they should buy one of these products. If you are selling a consulting service you would like them to make contact with you. If it’s a community then perhaps you would like them to make contact with others, start a discussion or invite some friends to your community. And if you are a non-profit or government agency you may want to ensure a certain amount of awareness is raised on an issue and therefore want visitors to read certain texts or consume certain media on your site.

All of these different types of websites have different desired actions for their users so the measuring point will be different. And it will also have a different value depending on the margin on your product, your cost to get users to that page and so on.

A business metrics exercise

So, take a minute and make a list of all of the actions you want users to carry out on your site. When you’ve made the list start to filter it and put the most important user actions for your business at the top. Now you have a list of metrics which should help you start to plan your marketing and business.


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